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Established in 1992, Applegreen is a convenience food and beverage retailer and operator of petrol forecourts and motorway service areas with a major presence in the Republic of Ireland, the United Kingdom and the USA. The business employs c10,700 people, and operates 472 forecourt sites across the UK, Ireland and the US. Applegreen is the number one motorway service area operator in the Republic of Ireland where it has a motor fuel market share of c.12%.
The Group operates a distinctive retail led business model focused on offering “low fuel prices and better value always” to drive footfall to its sites and aims to provide a premium food and hot beverage offering in all its sites. In addition to its own proprietary Bakewell brand, the Group enjoys established partnerships with a portfolio of high-quality international brands. Following the Welcome Break acquisition, new brand partners include Starbucks, Waitrose, WH Smith, KFC, Pizza Express, Harry Ramsden and the Ramada and Days Inn hotel brands. These are in addition to existing brands including Burger King, Subway, Costa Coffee, Greggs, Lavazza, Chopstix, Freshii and 7-Eleven, some of which also have an existing presence on the Welcome Break network.
Applegreen’s growth strategy is focused on acquiring and developing new sites in the markets in which it operates and on upgrading and rebranding existing sites. For more information on Applegreen visit www.applegreenstores.com